David and Ana Maria (DNA) met in college and shortly after changed career paths to pursue the hair industry. After several years, DNA discovered that the toxins in hair color and products were causing burning and sensitivity. It became evident that guests and stylists needed an environment where healthy and sustainable beauty is paramount. So in October 2013 DNA LAB was created to offer a healthy, non-toxic salon where guests don't have to compromise themselves for exceptional hair services. The box around the Na represents Sodium which has detoxifying properties. We encourage our guests to use our products, which have been carefully selected, to not only perform but to help detox their hair and scalp from chemical overload. We're so blessed and thankful for all who have taken this journey with us and look forward to a life of health and happiness.
In April 2018, David and Ana Maria opened their second location and the first organic concept salon in Charleston, SC.